Beginning

Pioneering entrepreneurship and a sense of quality were Johan Pfeiffer’s drive to launch the Eurol company and brand in Nijverdal in 1977. At that time the Eurol product range consisted of just motorcycle lubricants. Thanks to a sophisticated marketing campaign and various successes in motorsport, the Eurol brand quickly became a familiar name in the Netherlands.

In the 1980s the product range expanded to other segments, such as automotive, bicycles, industry, truck, and agri. In the nineties the company began handling its own production. With control of production and in-house R&D facilities Eurol could guarantee better, consistent quality. Since then Eurol has been the only independent Dutch producer of lubricants.

International ambition

In the following years Eurol rapidly became a major player in the global market. Johan Pfeiffer had a clear international ambition from the outset, and that is reflected in the logo: ‘Eurol’ is a combination of ‘Europe’ and ‘Oil’. The logo also has a second meaning, found in the joined ‘e’ and ‘o’, which visually reflects our brand name.

Name and fame

International awareness of the Eurol brand has skyrocketed since the 2000s in connection with the sponsoring campaigns for various teams in competitions such as the Dakar Rally. The cooperation with importers and dealers is closer than ever and this is helping to build our reputation worldwide. Since 2016, with the support of Tom Coronel, we are actively involved in the international FIA WTCR championship, so the Eurol brand is now reaching an even larger audience.

Eurol’s strength throughout the years has been and continues to be entrepreneurship, service, and quality consciousness. With this solid foundation beneath us, we have confidence in the future.